But on the topic in general, could someone explain to me what the real world consequences are likely to be for a small business not based in the EU, of not complying? If I've never cared where my users were as long as their payments cleared (oh, is that where they get you? the payment processor?), and I'm selling handcrafted bobbins online in Canada without letting people delete their email address, what is likely to happen if someone complains to EU authorities?