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Just have the browser present the user with the choice on install.

( ) Enable third party cookies. This may allow third party websites to track you across the internet.

( ) Disable third party cookies. This may break some functionality on some websites.

It's no more confusing to end users than the endless sets of checkboxes websites have to use for GDRP or the pointless click OK to accept cookies notices.

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Yeah I'd be happy with that approach, should include upgrades as well as new installs though. Just to have every user aware that their browsers contain a single setting that can prevent vast amounts of tracking would be a huge improvement over today.

Yup thats how it should be. Technical solutions are always superior to regulations.

It seems like the regulations help to create an environment conducive to innovation. There is now a strong incentive to solve the problem "a better way". Let's hope it happens!

Except they don't. If they'd simply legislated that all web browsers have to ask that question, awesome. Instead, they legislated that every business on earth has to explain it to end users and separately ask for consent. So, even if all web browsers were updated to correctly ask for third party cookie permission, every business on earth still needs to do all the expensive hoop jumping.

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