You could probably take it a step further and say that it is in the user’s best interest to see targeted rather than generic advertising, because you can show fewer ads and make the same revenue. I don’t know if regulators will buy it though.

I for one am very interested to see how this continental experiment changes the experience of internet users in Europe. And I’m sure glad (at least in this dimension) that I’m not there. (Overall I think I’d be better off living in Europe despite the occasional law I disagree with, but that’s another story.)