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> So Facebook's lawyers can say, "It's in our legitimate interest to maximise advertising revenue".

They can say it is their interest to have enough revenue to operate the site and some (how much?) profit above that. Maximizing revenue is an other angle.

Though if we accept that we live in capitalist society then maximizing profits is one of the core tenets of that.

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Well, in case of "need enough revenue to operate" they could just add reasonable "no tracking" monthly fee.

Can they? I was under the impression that GDPR does not allow “accept tracking or else pay money”. If it does then that seems like an easy, obvious solution to the problem. So easy and obvious that the fact no one is implementing it makes me suspect it is not actually compliant.

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