For a large, well-capitalized company to make this choice, it’s an indication of a few possibilities:
- Tronc doesn’t practice anything close to adequate IT practices to even know its compliance status, and pefers not to invest in doing so.
- Tronc can’t remain profitable if displaying GDPR-compliant pages in EU (this seems fleetingly unlikely, given the specific attempts to grow digital subscribership by marketing the papers as more global).
- Tronc is trying to make a political statement, like a boycott, hoping that many companies do this and it puts pressure on mitigating GDPR.
So while I agree with you for some small businesses just not wanting to mess with GDPR compliance or risks, however small, it certainly isn’t aviable explanation for these newspapers.