In this case, fortunately, the hardware may not necessarily need to be destroyed, but it couldn't be sold until the software stack complies. Or, more likely economical, ship the phones somewhere where they are still legal and ship new stock into the EU with updated software. Or make sure there's an immediate update available for the phones and petition the EU for a variance on the grounds that as long as they update, they'll get compliant software. There's a number of options.
But the OEM, Network don't approve / supply those updates, is Google at fault? (In this case its a non-Google phone running Android)
Presumably, if moderately recent phones were compliant, Google could ensure that outdated/invalid consent forms were only tentatively accepted until Play Services updated within the first day or so of activation, and then presented a remedial consent form which was GDPR compliant. The EU would very likely accept this solution as a technical best effort method to ensure older devices were respecting people's rights.
But it sounds like they never really put in the effort. What version of Android is GDPR compliant? 8.1?
Information commissioners can't require data controllers to do things which cannot reasonably be done. So I think this ends up with "the existing phones are fine for technically necessary data processing, but buying an Android phone cannot be direct marketing consent in and of itself".
Great question. I have no idea, and with the GDPR having been looming on the horizon for two years now, is something that would be beneficial (and cost-effective) to spend money on getting quality legal advice.
To anyone who has seen the complaints about startups having to spend $20k on a lawyer to explain the GDPR to them, a small startup won't be facing complicated legal questions like these (and those who insist on doing so, have been given ample warning).
A friend of mine has an online business that involves offering/reselling/managing a client's domain registrations (as part of a package of specialised hosting services). Meaning he can't really get around sharing his clients' information with third parties (registrar, other domain shop, I'm not sure). 25th of May approaching. He reads up on the GDPR, makes some adjustments how or what data he stores (because earlier, you know, it was considered good practice to "store all the things" just-in-case), writes a 3-page license agreement (I suppose he took a boilerplate example and adjusted it to his needs), sends it to his clients to agree, and done. Less than a week's work.
1. https://study.com/academy/answer/summarize-all-about-a-dog-b...