Archlinux ships this as default now (and has for about a year) and I think Ubuntu is doing the same. Thus people are increasingly being exposed to iproute2.

It promptly got filed under "ah, learn that one day", then after coming up enough times got relegated to "ugh, stop bothering me about it, I'll get to it eventually" and everyone has been un-motivated-ly unimpressed about it ever since.

I think.