Some frustrated publishers are sitting out Google’s GDPR meetings
digiday.com
digiday.com
Google should tread carefully there. It is the future of their cash cow that is at hand.
It is somehow comforting to see an elected body being able and willing to cause such a stir.
But that did not happen, they just send a note with all those GDPR information what they do with my data and that they have a good news for me: I don't have to do anything, as all my "agreements" are still valid without any action from my side. They haven't given me an option to give consent for, say, calling me, but don't give consent for tracking and profiling. Looks like this is ok, unless Orange got GDPR wrongly and wants to risk fines but I don't believe that.
One of the biggest Polish news portal (wp dot pl) has figure out the fantastic idea - they show a banner with a long, long text, that says at the end that if I close that banner, clicking on X button, I am automatically give them permission to track me and do virtually whatever they want with my data. If I don't agree for their terms and I don't close the banner (which is agreement as well) I am taken to "advanced settings" page that at the end gives me only one option - to agree for tracking and all the shady stuff they want to do with my data. It is impossible to enter their portal without agreeing for everything they want.
WP dot PL is a big business owned by a big German media company, so I guess they figured out everything correctly, apparently the regulation has a lot of loopholes and anyone with smart lawyers can overcome GDPR easily.
You guess wrong. The situation you described does not comply with the GDPR. Report them to the legislative agency that handles these things in your region - if they're a big target they will be high up on the list of companies being audited.
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Oh sure, there are some links like "Opt-out from data use". Which are just...mailto links to gdpr@slate.com
I doubt it will have much effect, and I'm only doing this to companies I don't mind being cut off from, but it's a start, and I hope more people start to take seriously their legitimate rights.
What they are doing is direct violation of GDPR and a really bad idea. There was a complaint filled this morning agains Google, Facebook, Whatsapp and Instagram doing something similar but to lesser extent.
I just cant understand why is everyone trying to push all its intelectual power into trying to workaround GDPR instead of trying to comply, for most website it is trivial as they are in breach of GDPR just becoase they collect the data they dont need.
Seems like they claim that they base the data processing on:
1. contract about delivering services between you and them
2. profiling is based on a legitimate interest of their administration
3. sending data to third parties based on consent
The way they write it I would call "Polish legalese", so I'm quite confident it was written very carefully by a lawyer and they know it is sketchy.
BTW I really recommend reading "Guidelines on Consent under [GDPR]" by Article 29 Working Pary, an EU body established by the previous directive. It's written in simple language with examples of what is valid consent. And how regulators think about it.
http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_...
Legitimate interest is so wrongly understood. You can only use it if your business is not able to function without some PI and for nothing else. For example if you are having an online store, it is perfectly ok to require name and address as you cant deliver goods to the customer without it. The phone number is already fishy (if you already have another mean to communicate). Using 3rd party by default that is doing monitoring/tracking is a no go, you cant put it under the legitimate interest. And you cant force user to give you a consent by denying access as this is violating that it has to be given free. You will get a consent this way but it will be invalidated in case someone complains to ICO and then you have troubles. And I have talked to our ICO in person. And Google already got a complain. So did facebook and instagram and whatsapp.
I think that persons that were saying that analytics is ok didnt read THIS: "Article 29 Working Party, Opinion 6/2014 on the notion of legitimate interest of the data controller under Article 7" page 25. (http://ec.europa.eu/justice/article-29/documentation/opinion...): "However this does not mean that controllers would be able to rely on article 7(f) to unduly monitor..."
You can thank me later ;)
And I agree with you. Something quite simple like consent is very misunderstood. Something so vague as legitimate interest is bound to be misunderstood.
I was actually looking for some analysis of "legitimate interest" because I have no idea how to apply it in practice, but I couldn't find anything. So yeah, thanks for the link :).
Because they make lots of money on user-hostile practices, and they want to find a way to keep this profit source.
I don't speak polish but I went on the website you're talking about using Google translate and indeed I can't see any way to refuse to give them my info. The "if you click X you agree" bit is probably the shadiest of them all.
From a brief reading of it the other day, it seems data that is necessary to provide a contracted service (like, say, providing access to a cellular network) has a specific exemption to express consent.
Check out items 1a & 1b in Article 6 of Chapter 2[1]:
"1Processing shall be lawful only if and to the extent that at least one of the following applies:
A: the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
B: processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;"
They do not automatically get to keep that data forever, or sell it to a third party. According to how I read the GDPR - I'm not a lawyer ; this is not legal advice, etc.
I think time will tell on that one. It's hard to say how well currently attempted loopholes actually work until they've been tested in court.
As for wp dot pl nothing stopping you from avoiding the site altogether. Yes it's frustrating they insist on tracking you and selling your data as their only business model but at least they have to tell you up-front about it now so you can avoid the site (and have them delete all data they hold on you) if you do not want them doing this.
Edit: though from re-reading your post and the replies sounds like wp dot pl aren't doing things right and need to be more up-front about what you're agreeing to.
This shows that it's possible to change some very exploitable practices if EU wants to.
Hopefully more of this will follow.
OK, sure it's nice that right now every site or company I ever had any interaction with no longer feels like they can keep my email on file to continuously spam me.
But this state won't last right? I assume that everything I sign up for in the future will have a load of legalese to circumvent this as much as possible?
If the data subject’s consent is given in the context of a written declaration which also concerns other matters, the request for consent shall be presented in a manner which is clearly distinguishable from the other matters, in an intelligible and easily accessible form, using clear and plain language. Any part of such a declaration which constitutes an infringement of this Regulation shall not be binding.
I'm not certain of that. I think that GDPR's biggest effect, even before going live, was to raise awareness of what companies do with their data.
My wife is not particularly technical but has received four e-mails from a hobby magazine pleading with her, increasingly desperately, to opt-in to marketing. That has caused her to wonder why they're so desperate. Why is her information so valuable to them? What do they do with it? So she has decided not to renew her subscription.
I deleted most of them, even though ere might be a few businesses in there whose work I genuinely appreciate
Data portability and such are likely a much bigger hassle. Those are actual features you need to implement now if you stored PII.
The EU isn't particularly democratic or transparent - but it is nominally democratic.
https://en.m.wikipedia.org/wiki/European_Commission#Legitima...
Personally, I think it would be better if the EU parliament chose the commission members. But it's not like the citizens of the EU had no say in who gets to be a commissioner at all: you can cast your vote differently in the next memberstate election if you don't like your government or the person it makes a commissioner.
I'm a proponent of this system, just wanted to point out that governments are not necessarily elected. I think the same holds in many other EU countries, e.g., Belgium and Germany.
And yes regarding Germany: Germans vote for parties in a parliamentary election; in the parliament a party or coalition of parties who can get the necessary majority votes will elect the Chancellor (head of government), who then is formally appointed by the President. The Chancellor then proposes cabinet members who are formally appointed by the President.
"This Regulation does not apply to issues of protection of fundamental rights and freedoms or the free flow of personal data related to activities which fall outside the scope of Union law, such as activities concerning national security. This Regulation does not apply to the processing of personal data by the Member States when carrying out activities in relation to the common foreign and security policy of the Union. "
I understand the confusion, as finding this involves reading the 88 pages you are defending.
It's like saying that "governmental employees are allowed to pilot fighter jets" just because the army employs some pilots.
This seems obvious since the third party is not going to expose details about the data subjects use of the other sites so it cannot be of legitimate interest to the primary controller. If they did share such data with the primary controller, the privacy violation is so egregious it cannot hope to pass a balancing test to be considered legitimate.
So while something like piwik may be allowed to be opt out, I think google may be treading on thin ice.
> For example, we ask for your consent to provide you with personalized services like ads.
No, they apparently don't.
If this is not working out for Google, perhaps it's because the business is fundamentally incompatible? But I have problems believing that. The outcome would be too good :-)
After having read most of the GDPR, that's my conclusion: all advertising other than 1990's style bannering now needs per publisher, per user, opt-in for anything that does tracking or is personalized, where the default should be set to 'no', denying should be as easy as consenting, and refusing access is not a valid publisher response.
That means i.m.o. that using any form of modern advertising has become illegal under GDPR, unless you get users to consent in a compliant way, and I have seen just a few sites even try. I think Google is scrambling to understand that their business is now mostly illegal in EU.
If Google hosted the ads, how would they not collecting your browsing habits? It's the same as with the embedded Facebook Like, which is in the same ballpark.
Counting impressions and clicks are no problem, as long as no personal data is collected. But storing personally identifiable data for the click/impression (such as the full ip address, or advertising id in a cookie) needs consent. Unless you need (and only use it) to prevent fraud, which is a valid legitimate interest. Using it for (Re)marketing is not.
If the point of this essay is to provide an overview of the area, I am not sure you are well educated in this area. For example, most of doubleclick publishers dont do retargeted ads. They tend to do BMP only. You didn't mention programmatic at all. You don't talk about ad networks. Also you don't mention that Google has done a lot in the area of malware both on the web in general, and specifically has spent a lot of resources in getting malware off the ad network. This makes you seem disingenuous, because while Google isn't a fully "neutral" actor, they are overall a good citizen in the ad space. Ad targeting isn't inherently evil, a lot of ad targeting is geographically based -- in fact many people would probably argue that showing geographically inappropriate ads is even worse -- others are consumer segment (eg: women/men/age).
I would like to have a non-advertisement internet, but it appears that people are just unwilling to do so. Also we may be facing very real cognitive limits, studies on microtransaction fatigue have demonstrated that is not likely to be a successful mechanism for funding webpages -- people just can't make that many monetary decisions every day.
There's no reason why users would need to take all those decisions individually. Just imagine adding user agents to the existing ad-placement system. By default, offer enough to win most bids. If some ad won, prompt the user to increase their bid. And by the way, page prices here would be more like $0.10 than $1.00 or more.
Also, why is it important to trace the problems back to Larry/Sergey? What about the early engineers who worked on adsense? The early PMs? Surely they are just as culpable for "the problems" (which ones again?) as anyone else? I guess they aren't household names?
Also, adsense/doubleclick revenue accounts for 14.9% of total company revenue as per the last 10-Q filed. So it's a misrepresentation to discuss adsense/doubleclick as anything other than an important, but not critical, part of Google. Google could, in theory, lose all that revenue and still remain in the black.
Remarketing lists is a feature that would be google neutral. I could imagine such a feature working for self hosted analytics.