This has been common for years now in the IoT sphere, and begins to infect everything in computing too.

To be honest, I just fucking hate it. When companies turn a product into a service, they can afford selling entry package at a loss, thus driving out competitors who sell products as products. Suddenly, you have yet another thing for which you need recurring payments (instead of one-time), and which will only work as long as the provider likes it. You lose freedom and control.