> Snap is targeting a younger demographic
The design makes it look more like they are targeting a demographic nostalgic for the worst of late 1990s design atrocities.
The design makes it look more like they are targeting a demographic nostalgic for the worst of late 1990s design atrocities.
Not sure I'd use that particular visual language in an enterprise website, but I think the reasoning is valid.
But it's 1998s bad amateur design, which didn't look fresh in 1998, either.
However it does look like a lot like print design from circa 1994-98. Wide font variants for all copy, strong contrast with primary colors, and so on.
Keep it.