What is with the rash of bad naming decisions these days?

It started with "Cucumber" or "Celery" or something a few years ago didn't it?

I'll skip ranting about how "Go" was a terrible name for a PL (and only mention parenthetically how they gaffled that name from a different PL!) They have "Grumpy", and something called "Thanos" (good luck searching for that until the hype for that comic book movie dies down.) I feel like I've seen several other projects recently that have been named after other things.