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I'm a bit cynical because I know good marketers maintain rep on many accounts on several key social network/forum sites. It's easy to do. Just queue up some actually interesting informative posts and the do a little automation to spread them out over time.

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Hint: it's not easy to do

Easy wasn't the right word. Straightforward would have been better. I understand there is a great deal of effort that goes in to it.

By "write and share" I meant writing substantive and informative content such as essays and guides. I did not mean social media posts, which I think is what you're referring to.

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