i remember stumptown selling cascara a full 6 years ago. it was crazy expensive then too. i think this article is framing the thing wrong by overemphasing starbucks
Funny thing is, I've seen cascara drinks advertised by Starbucks but didn't know what it was until now. I think they call it a cascara cold foam something or other so I thought 'cascara' was just a branding term for something to do with the foam or milk; I had no idea it was actually a 'thing'.
I don't frequent small coffee merchants in person (drinking Stumptown Cold Brew on tap at work as I type this!) but I've been to enough Storyville/Ladro/Stumptown type places and never seen it either.
IMO, where the debate really gets interesting is how cascara might shift the balance of direct trade relationships: because so many farmers rely heavily on cooperatives to purchase high-volume dry milling equipment, farmers almost always act cooperatively with their coop. However, because cascara is something that individual farmers can make without expensive machinery, it might start to fracture the thousands of coffee coops that make up lots of the source-level industry.