Purely automated online operations conceal identities, sure, but investors usually know who the entrepreneurs, and major clients and vendors and joint-venture partners do too.
I honestly think you could make an entire college course just based on the stuff that the Basecamp guys have put out there. I don't necessarily agree with their perspective 100%, but it's valuable to consider vastly different viewpoints.
“but investors usually know who the entrepreneurs, and major clients and vendors and joint-venture partners“
Not every company/startup is dependent on investors or joint ventures.
Building something and putting it out there. Grow by demand. Get buy offers by your ACTUAL performance, not by some investor money -> PR stunt -> hypetrain -> overestimation.
I don't even mean to attack you. I just get the feeling that the general audience here assumes that an investor is NECESSARY for success
edit: meaning cognitive bias kicks in after the visuals more than anything else -- although i highly doubt anyone would be jumping to hire an 82 year old (or even 70 year old) regardless of visuals. i'd prefer not to be coding for money at that age though.
It's an unfortunate reality that many older Japanese people have no choice but to keep working; with that said, I applaud anyone who chooses to use their retirement to learn new skills, explore new opportunities and keep making a contribution to society.
She's building free apps to help the elderly, it would be a reasonable assumption to assume that she's not making a living off it.