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I'm not sure how the subscription model makes sense for a password manager. In general, I'm not a fan of the subscription model. I hate the trend towards subscription. I can imagine a day, when I pay $5 a month for a password manager, $5 a month for office, $5 for slack, $5 for a to do manager, $5 fr a mail product, $10 for an internet browser, and after all that having no money for anything else.

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Speaking strictly in terms of money... How much would you pay for a license? $65? So what does that work out to if we release an upgrade every 2 - 2.5 years? About $30 / yr, right? That is about what a subscription costs as well, but the subscription includes access to the apps on all platforms, as well as other features not available with a license. For most people, especially 1Password Families customers, the subscription option is going to be less expensive. This is a reflection of the amount of support required on average by license customers vs subscription customers.

Ben Woodruff

AgileBits

I understand the logic behind the value of a subscription. Personally, I am more comfortable 'owning' my software than having a subscription to it.

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