I wonder if it's so much better than for example Bitwarden for families, which is $1/month. (https://bitwarden.com )

Also, the switch to the "1password cloud", instead of the already freely available iCloud/Google Cloud/Dropbox etc, just seems like a move to make people believe their expensive subscription are justified. There was absolutely no demand for a "1password cloud".

This entire push to subscription-hell makes me sick...

(i've had 1Password paid versions, OSX & iOS, for like 7 years btw.)