Why You Should Stop Using the Go Button for Search
uxmovement.com
uxmovement.com
Is the site designed for those who apply these lessons to share their opinions, or it supposed to be more rigorous? Most of the articles could use a healthy dose of A/B testing to support their claims, patio11 style.
Come one guys, if you submit to Hacker News at least put a little effort into your posts.
Update: Don't mean to sound brash but I'm tired of folks telling me what I should/should not do without giving me some detailed CR datasets, including some demographic data (if possible).
But UX improvements about button calls to action? Come on. Anyone here can test this, in less than two minutes of work. You could have an interesting discussion about metrics selection, but arguments which collapse to "I have an aesthetic preference for this alternative" leave me a little unsatisfied.
It's also important to remember that just because it's a best practice does not mean it will apply for every design in every case, which is why testing should be done on your own with your own site if you feel the need.
We believe that picking ideas apart through and through with the use of experience, logic and intuition with brilliant design thinkers is the only way to arrive at something substantial and meaningful.
Simply accepting something because it has been tested or researched is not good enough, and does not engage the mind. Independently thinking about an idea with other independent thinkers is the only true way to arrive at something meaningful. While this is probably quite difficult, we are up to the challenge.
Amazon hides sitewide navigation during checkout. I don't go quite so far, but I've tested a few variations, including A: sitewide nav and B: one-off nav which includes only things that I feel are likely to increase conversion.
B crushes A in tests on my site, to the tune of "would cost me thousands of bucks a year to do A instead". Do I get a subsidy from the Right Honorable Guild Of Independent Thinkers for doing it the correct way? Because doing it the way that actually works is really tempting.
I could show you 10 thorough and detailed product pitches from seasoned and experienced people for Farmville. 8 out of those 10 pitches turn out to be utter failures in the field.
Hacker News has little patience for armchair theory. Why do you think patio11 is so highly regarded? It's because he shows us why our rational thinking about users is wrong straight from the trenches.
The article isn't saying if you do your search this way you will sell a billion products. Of course if that was the claim some statistical proof would be necessary. All the article is doing is offering a simpler and cleaner approach to search. That's all.
For reference:
amazon: go button facebook, twitter, ning: "search" in box, magnifying glass button ebay, zappos: search button reddit: no button at all. This one's a bad idea unless you only have power users (even then, my browser has hiccoughed on <enter> form submission more than a few times)
I'm not sure either way when it comes to form fields. Placeholder text has a stronger argument there because more explanation and less attention-grabbing is necessary.
find and use the search as quickly as possible
That's why you should put it the top right corner, not burry somewhere in the mountain of text :)[1]: this assumes they're at least somewhat familiar with websites. To a total web newbie? Yeah, "search" is probably better. But it's also bigger.
He's a retired industrial engineer, and he avoided computers his whole life. Now that's he's retired, he's using the computer for communication and dating services. It has been quite a learning experience for him, and it has given me a look into the mind of non-techies that is way more extreme than I thought possible.
Even after a couple years of using the web, he still has trouble with basic ideas and terminology. And he's not alone. I've met others that had the same issues he does, but at the time I just assumed they weren't very bright. Now I know it's something else.
Sadly, I still don't know how to solve the issues.
Search, or Go?
edit: actually, I'll go one further: my main requirement is that I can hit 'enter' after typing to perform my search. I don't even look for a button.
That obsoletes half of the article's suggestion. This leaves only one reason to have "Search" instead of "Go": saves you a label. This isn't a big deal IMO. Also, I'm not sure, but it's possible having a label is better, since it comes before the search bar instead of after. This might make it more obvious for users (but then again, maybe not; someone should run some A/B tests on this issue!)