The Importance of a Good Name Is Often Overlooked By Startups
techcrunch.com
techcrunch.com
The key is to have something simple, memorable, unambiguous and differentiated. You don't have to spend $30k to get that, but at least they picked something that works. Cheaper than hiring a high-and branding firm too.
One of Bill Cattey's rules is that finding a good name for software takes as long as implementing it.