I said explicitly that I'm not trying to debate what's morally right, or good for business (since I agree that good privacy practices are both of those). I'm asking what is the law.
> If you have customers in the EU, gdpr matters. If you don't, it doesn't.
Either this is false, or you've adopted an unusual definition of the word "customer". The email recipients don't give me money, but even I agree that e.g. if I promote my site with advertisements only on EU sites, and know or should know that most of my recipients are EU residents in the EU, then it's relatively clear that I'm subject to the GDPR.
Lawyers care about precision of language, because people's lives are at stake. It's not useful to discuss legal matters without that precision.
I guess you're certain enough that all my previous examples are subject to the GDPR that you don't think it's worth discussing why, since you didn't answer any of my questions. How about:
I. I run the website that (1) calls out only products with authorized distributors only in the USA, (2) has recipes for all kinds of food, (3) describes restaurants only in the USA, (4) is in English only, and (5) is advertised on American newspaper websites; but I take no specific measures to exclude EU visitors? I think you think I'm subject to the GDPR.
II. Same as II., but I block EU IP addresses?
III. Same as II., but I ask the remaining people if they're subject to the GDPR, and block them if they say yes?
IV. Same as III., but I require a credit card with an American billing address?
V. Same as IV., but I require evidence of legal American residence (e.g., a scan of a US passport of visa)?
Are you able to answer these questions? Or does it just not bother you that you can't, because compliance with the GDPR serves a purpose you agree with?
What do you understand by the phrase "rule of law"? Do you think it's important? Hungary is an EU country. Its prime minister has described George Soros, the founder of the Open Society Foundation, as an "enemy of the state". If you ran an organization publicly associated with the OSF in Hungary, then how would a notice of a GDPR investigation from your government make you feel? Wouldn't you feel better if the rules gave the regulator less room to maneuver?