I am impressed by whoever in Estonia's government has been doing PR; I've never seen a national government manipulate so much positive free press coverage, between E-residency in recent years and now the free transport initiative. Note that just like E-residency this "free transport" never has to amount to anything, yet by sheer qty of press coverage you'd think Estonia is the eighth continent.

Much like E-Residency the commentary here on and on most tech blogs pretends it'll be implemented to change the world and vast engineering-think discussions of how to implement, whereas in a couple of years it'll be yet another "New Coke/Classic Coke" and Estonia will have moved on to getting massive positive press over... I donno, changing all national laws using grep and tr to have gender neutral pronouns, or free 3-d printing as a constitutional human right, or ban freedom of association to eliminate racism, or legally mandating drone transport corridors in the national building code and planning commission documents, or ...