My guess is that they realized it fits into the "corporations are evil" narrative that has become popular with many angry people on twitter recently, and then decided they didn't want to feed into it.
I'm fairly certain that narrative, and it's popularity, precedes Twitter by at least a few years.
Here's an Atlantic article that details a bit of the history:
https://www.theatlantic.com/business/archive/2016/04/evil-co...