PayPal buys credit card reader startup iZettle for $2.2B

techcrunch.com

33 points·syedzbadar··8 comments

Does anyone think iZettle is a bad brand name? Compare it with Stripe, Square, Clover, etc.

I can't imagine using it - "Yes, I use my iZettle to process payments."

Much easier to search for

It appears to be very popular in Latin America. So the pronunciation of iZettle by a Spanish speaker most likely sounds like "e-settle".

Which makes a bit more sense and Def sounds better.

It's a Dutch company, so not sure how it sounds when pronounced in the Netherlands

I thought it was Swedish? Even the article hints that: “the Stockholm-based payments provider.”

It's a swedish company and the name is more "I settle". Like I will pay for dinner, let me handle it :P

Maybe for English-speaking countries. But iZettle is market leader in Europe and LatAm, so the counterargument could be that iZettle is more visually memorable and easier to pronounce than e.g. Square if you are not a fluent English speaker.

iZettle is huge in LatAm. Almost every small business I know that is starting to accept credit cards (taco stands, coffee shops, small stores) is using it.

Like WhatsApp, I imagine the company wasn't really on the radar for most people in the States.

Seen plenty of iZettle devices in the UK lately. Mainly new retail businesses and cafes.

Reply on news.ycombinator.com