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as someone with a visual impairment I am always amazed at how little we talk/learn about accessibility and its lack of inclusion in the tests of new products.

I like this "inclusive desing" term better though. (even though its the method to achieve accessibility)

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It's market optimization. 99% of any new product's potential initial userbase does not have accessibility issues. Especially startups need to focus on getting the highest return on investment initially, before proceeding to smaller groups of potential customers. This is also why most new products are launched in the US first - huge market, no borders - instead of Europe where people have to deal with a few dozen languages and local laws.

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