Google operates under the assumption that they're making a "free market": they have a ton of services, some competing directly, and in the end a winner emerges and snuffs everyone else out.

I guess someone should tell them about the paradox of choice, branch dilution and the fact that despite Google being big, they're not an entire market unto themselves.

Google: make 1 big, single, integrated service and when a startup supplants you in your selected market, just buy them for $15 billion.