As a Moviepass subscriber, they create a lot of value for me.
I can go to any movie I want at any local theater. That is a lot better than subscribing to five different plans, one for each theater.
I can go to any movie I want at any local theater. That is a lot better than subscribing to five different plans, one for each theater.
I sure hope that Moviepass and the theaters can figure out a way to make it work.
If you're visiting the cinema very regularly, this saves money.
They can do this because they own the theatre, so when a subscription is used, it only costs them the _opportunity_ cost of one seat - which is very little, unless the showing is sold out, and they still make money on snacks. As MoviePass doesn't own the theatres, they pay the _retail_ price for every ticket a subscriber uses.
2) with reserved seating, I'm much less likely to buy a ticket if the showing is almost full, so those filled seats can reduce additional ticket sales.