For example my local VUE in the UK I can get a ticket on Mondays for less than $6 full price is $16
I suspect that its the paying up front for a year when a substantial majority of its customers wont goto the cinema
That's what I meant by integer multiples. If Moviepass was $60 a month it might be sustainable. But it's not, it's $10.
Moviepass doesn't get any of that sweet concession stand money and they'd have a hard time convincing theaters that they should unless they start leveraging their user base (i.e. threatening to drop MoviePass from working at Cineplex) to pressure theaters. Even then they add so little value to the system that it'd be hard for them to do that while sustaining a competitive advantage against new market entrants.
MoviePass is just a terrible idea to be in as an independent business.
The MoviePass price is per month. There is NO cost per viewing.
You could in theory see up to 31 movies for your single $10 payment.
PS. Staff at indie theaters tell me that 70-80% of tickets are purchased with Moviepass cards.
I was paying $40/month for MoviePass, and most months they still lost money and me, and I saw a lot of movies in a theater that I would normally have waited to see at home.