>Why the hype?

From 1980-2005, nearly all net job creation in the United States occurred in firms less than five years old. Your job security wouldn't exist without startups. The risk-takers are the exploratory outliers changing economic paradigms and promoting growth. If their business model bet succeeds, they have both predicted the future as well as created the future.

We pay them attention even\especially when they say bread-crumb concepts because humans have always been interested in the idea of prophets.