The myth of razors and razor blades
techdirt.com
techdirt.com
For while the razor/razorblades story gets the headlines, for a lot of other products there is one company dominating the category for no apparent reason. Coca Cola, for instance, doesn't have any real benefit over other drinks, but they have a fearsome salesforce, marketing and distribution.
All I'm saying is that perhaps Gilletes main competitive advantage is kept quiet because everyone thinks it's their razor+blades strategy, and the company likes it that way because it stops people looking at other parts of the business to copy.
Not as simple as that. Firstly, it is extremely difficult to enter the drinks market (setting up a countrywide distribution network, etc...).
What Coke also does (in some countries) is giving the owner of Cafes, garages and small shops a fridge (loan on permanent basis). The condition of the fridge is simple - the owner can only stock it with Coke-a-Cola products.
So right there the retailer is locked in - to distribute a smaller competitor's drinks, he would have to buy a whole fridge (or the competitor must provide a fridge). This is not likely - hence the lock-in. The customer is not locked in, the distributor is.
Another thing that Coke does is prevent competition between small retailers. You must sell Coke’s products at their recommended price (otherwise you have to pay more). They also sell the products to larger retailers at a lower price (and they in turn may not sell it at the reduced price to smaller retailers).
If Coke wants to launch a new product, they basically force small retailers to carry their product (whether they want to buy it or not).
So, yeah, Coke is a pretty nasty company. Luckily for the guys in the USA, there is actual competition (Pepsi).
I keep my razor in the shower, too, though maybe if I didn't it could go even longer.
Flip side: once something fails, folks flee in droves. Remington(?) famous case: stopped replacing "sharpening disks" every shift to save money; lots of flawed razors shipped; sales dropped precipitously until they tracked the problem back.
I'd think these things matter lots more than the "rational customer" model of economic efficiency.
Sure, plug-compatibility is trivial, but Gillette had sufficient market power at that point to cut off any retailer stocking them.
In what way did you mean that?
Here's a picture: http://imgur.com/Aweqo.jpg
Technically, if you're willing to risk damaging it, you can force a regular USB device in there, but it sticks out at a weird angle because of the notch.
Really, I'd be happy if it just came with no extra blades at all.
Before: 16 years of avg. $13/month for a 4/5-pack of Gillette cartridges (they are $16 a pack today), along with razorburn and inflamed follicles due to their cartridges' design of pulling the hairs up and cutting them off below the level of the skin.
Today: a single $60 investment for a Merkur safety razor, and $9/YEAR for 20 blades (40 razor edges, each lasting longer than any of Gillette's cartridges), with almost no razorburn, and not a single inflamed follicle since "the switch".
If you can grow facial hair, though, a beard trimmer is absolutely fantastic for keeping your beard trimmed, which I presume was the joke.
What I learned was:
There are a bunch of things involved in a decent wet shave, the razor is only one part of it.
Preparation is key - exfoliate every week and moisturise daily, warm your face before shaving (lots of hot water), ideally shave first thing in the morning (your face muscles are more relaxed) and apply shaving foam gel with a brush (it works it in and softens the bristles better).
Razor burn is as much caused by technique as tools - shave downwards, all over the face once. Ignore the fact it still feels stubbly, you're taking off the worst of it. Now lather up again (avoid a razor on bare skin, that's going to burn) and do it again. Finally one last time (having lathered up again) going up the face if you have to to clear up anything remaining.
Then cold water to rinse, and moisturise afterwards.
On top of this an old fashioned safety razor did make a positive difference both to how clean the shave was and the razor burn (remarkable given that it's one fixed blade) but for me the extra effort involved in shaving with an old safety razor wasn't quite worth it. I like to be able to be a bit careless first thing in the morning while I'm half asleep and I can do that with a Gillette Fusion.
(Can I just say, for the love of god anyone making the move read up on how to shave with one first - it's not the same and you will cut yourself to pieces if you go at it the way you go at it with a modern Gillette).
Though I am tempted to order a safety razor from Amazon to see what I'm missing...
And yet I can't help but wonder if at least some of it is my technique. I was thinking of going to the barber for a shave, just to see how well he'd do.
I compared my brother's technique against mine once. He took the cream, spread it on without lathering, and then practically rammed a fresh Mach 3 blade straight down his face, one stroke per section. Finished in under a minute. Suddenly, it became clear why he always had persistent five-o-clock shadow; as I told him upon seeing this, he wasn't really shaven by doing this, he just wouldn't get a beard.
Though that is neither here nor there, Gillette style razors are some of the most popular razors out there if they were really that poor they wouldn't have replaced their predecessors as they cost more and would perform poorly.
Unfortunately, this ignores the power of good advertisement. For example: the entire fashion industry relies on generating desire to have something, not on any intrinsic value.
Like someone mentioned above, for me the trick is to shave first along the grain, then lather up again, and then against the grain. That prevents redness, cuts and inflammations much more than using a fresh blade.
http://www.tsa.gov/travelers/airtravel/prohibited/permitted-...
"Razor-Type Blades - such as box cutters, utility knives, and safety razor blades (disposable razors and their cartridges are permitted)"
http://www.tsa.gov/press/releases/2002/press_release_0104.sh...
Alas.
I recently bought a Merkur safety razor and a sample pack of different blade brands.
I have been recommending all of my male friends to make the switch.
Whether or not it's the ONLY reason they are succeeding it a pointless argument to make. Businesses are complicated enough that single reasons for success/failure are useless. But they are a successful business that was able to attain success with that model. So it's possible isn't it?
TLDR: A badly run business may not succeed with that model. But a good one can. Gilette is an often used example.