I loathe Inc.'s site. The interstitial pop-up. The toolbar. Terrible, really. But I enjoyed the piece.
http://lab.arc90.com/experiments/readability/
It make reading articles on the web much nicer.
People laugh at me when I say that I disable Javascript and only enable when I absolutely need it. Thanks for letting me laugh back. :-P
Surely you meant the "intermittent" pop-up.
Interstitials - On the World Wide Web, interstitials are web page advertisements that are displayed before or after an expected content page, often to display advertisements or confirm the user's age. en.wikipedia.org/wiki/Interstitials
(I naively assumed you used "interstitial" to mean "occupying an intervening space," which would not have made sense.)