Paleo targets overall health, not specifically fat reduction or cardiovascular health. That means that one of its goals is to reduce or eliminate things like long-term degenerative diseases or psychological problems, things which we decided, a long, long time ago, to accept as "natural occurrences" that are manageable only with medication, and not issues of dietary intake. This is a bold goal, of course, so it's right to be skeptical. If it really works, it can be tested. Our bias against the radical ideas comes from only being able to look backwards a few generations of people, all of whom have had largely the same diet. It is only fairly recently that we've gotten this explosion of experimental diet strategies, aided by new research and more diverse food availability. I'm into trying them as a kind of hobby and form of general life-improvement, myself, and for people who suffer from diseases with no known medicinal cure, it offers a lot of hope.
If we are looking only for a culprit for late-twentieth-century obesity, gluten doesn't enter into it. Instead we should look towards the changes in average diet over that time - i.e. increased intake of carbs, refined(fiberless) carbs, and carbs from sugar, and a shift away from animal fats and pressed crude vegetable oils towards solvent-extracted and refined vegetable oils. To explain a broad effect in the population, one has to look towards broad changes, and those are the main things that have changed.
Side note: The popular tendency to emphasize vegetables and/or fruits in diet holds a lot of commercial appeal(since fresh plant foods have difficult, expensive storage logistics, making them more prestigious, and fruits can have their sugar concentrated with drying or juicing, turning them into easily-saleable vice goods) but it's a form of feel-good bikeshedding. The "80% of the problem" issues are different, broader, and harder to completely solve: ideal fats/carbs/protein balance, recognition of allergies, intolerances, and toxicity, and price/time/quality/sustainability ratios. A real solution to those things needs both top-down cooperation and bottom-up education.
I personally haven't seen a huge difference in trying gluten/caesin-free, except possibly for withdrawal symptoms that cumulate in the devouring of multiple bowls of milk and cereal. I may try it again in the future, but while I can usually avoid gluten, I find it particularly hard to get rid of dairy; it helps calm down coffee's acidity, and cheese is one of my preferred snacks when out of the house.
As I understand it, there is a good bit of science supporting the healthfulness of fresh fruits and vegetables (but not necessarily the processed fruits you referred to).
For example, the Healthy Eating Pyramid recommends a diet based on the latest scientific research and notice how fruits and vegetables are emphasized: http://www.hsph.harvard.edu/nutritionsource/what-should-you-...
Also the World Cancer Research Fund and the American Institute of Cancer Research published Food, Nutrition and the Prevention of Cancer: a global perspective which found much evidence in favor of fruits and vegetables for the prevention of cancer.
I can guess at two factors. Firstly, food started to get really cheap in the 1960s.
Secondly, and not entirely unrelatedly, since that time we haven't suffered a major war or plague. (Up till this point, European history had more or less consisted of wars and plagues.)
Instead people have enjoyed prosperity with more and more attendant consumption, not just of food, but of entertainment and culture.
Here's the potentially controversial bit: in my experience, cultural consumption is enhanced by 'lower level' consumption such as eating rich food and drinking coffee and alcohol. The reason these help is (paradoxically) because they distress the body, causing the brain to compensate by secreting natural sedatives.
These in turn allow the mind to race, temporarily free from the constraints of fear and worry. Gluten, being a lectin, is a stressor of animal intestines. Hence bread, cakes and pasta serve admirably in this regard.
As for the timing of the obesity epidemic, HFCS hit the market in 1975. Coincidence? Our diets became a lot less paleo when they started putting that in everything.