> "Economics 101 suggests that declining demand results in lower prices."
This isn't true for college sticker prices because colleges have perfect price discrimination. Most students don't pay the sticker price; they pay exactly what they "can".
In no other industry do we have such perfect incentives aligned on the provider side to increase prices--
- People who can't afford the higher prices can pay less, through financial aid and scholarship programs.
- To determine what is the "maximum" price you can pay, the student/parent voluntarily provides literally every data point possible. Every tax record, every loan, etc.
- Because of this perfect price discrimination, an upward trend in college costs (that outpaces inflation) is not only reasonable but expected. It's in the interest of the institution to maximize its surplus/profit to the student's upper limit.