it's so fucking annoying.
Tesla actively sought this attention
let's be real. it is sensational journalism that is at work here. It's NOT masterminded by a corporation spending zero dollars on marketing.
Just because you don't see banner ads for Tesla on the subway doesn't mean they spend zero dollars on marketing.
Ironically, the entire myth that Tesla has a "$0 marketing budget" is the result of, you guessed it, good work from Tesla's marketing department. Marketing/advertising is much, much more than just commercials and billboards.
1: https://electrek.co/2018/05/15/tesla-model-x-electric-towing...
Advertising budget is what you use to bypass media coverage decisions, not how you drive “free media”.
Well, other than the $75MM it recorded in its last annual report for 2017 for advertising and marketing...
You can't blame the news though. If the news headline was "Toyota Camry rear ends truck" you would not have clicked on it :)
I've got journalist friends with stories to tell but are stuck because they've got a quota of 10 more trump stories and 5 more musk stories to write first.
I’m calling shenanigans.
As Autopilot has had prior issues with detecting trucks, resulting in at least 1 fatality, there is significant concern that Autopilot was responsible in this case.
Plus, if they pay a company to write a negative article, its not 'really' negative.
It might look like a negative article, but the words are to convince you that it really isnt bad.
Not surprisingly, people are interested in seeing how that mould-breaking is going
Eh, I cant tell if this is organic, or paid shilling by Tesla Marketing.
They have been caught shilling reddit, so I wouldnt be surprised if they are paying for articles written by major news outlets.
Does that interest translate to a normal rear end crash? Nope.
They have bonds out, a record short interest and will need to raise capital later this year. Tesla is of immense interest to bond holders, equity investors, stock lenders and investment bankers.
It won't be long and they'll be gone.