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Hello, there are a great many companies that rent mare metal servers, own their own gear in a colo, or even have DIA to their own infrastructure site.

I think you paint the whole world with the bleeding edge brush. Many fortune 500 companies are a decade behind the technology stacks described in the article and in this discussion.

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Arguably containerization is one of the great hopes for Enterprise devs in the Fortune 500 space and beyond: micro investments and isolated tech stacks. It reduces a lot of the risk of innovation, while also giving a clear preservation strategy for legacy apps.

Hybrid cloud installations to leverage cloud computing resources are becoming more and more "the norm". In that context having apps and services pre-packaged for deployment in heterogenous environments is strategic power.

"The cloud" tends not to be cheap, but using cloud services to carry out jobs your dedicated site never could hope touch is something with business value.

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