If that happens, how is a second business going to overcome MoviePass (who would then have the additional revenue streams)?
If it's a risky play to do first, then it's even riskier to do second.
I bet they’re waiting for MoviePass to go belly up first. No point in having to compete with a company that’s literally throwing money at them (paying full price x3-4 per person per month to AMC).
None of them are halfway as good of a deal as moviepass is.
Watching the ad for it preroll every time before a movie I've 'paid for' (with MoviePass) coming on has become a running joke between me and my partner that only people who are such luddites that they've never heard of MoviePass would remotely think it was a good deal.