This post, like many right now, angles the 'disruption' against the cable providers towards using Hulu/Apple TV/XBox Live (and Bit Torrent - there I said it, seeing as no one else is 'fessing up to using it).
I actually anticipate a bigger disruption beginning to emerge: cutting out the TV out completely. It's such a waste of time and brain power. I'm sure the average HN'er watches far less TV than the national average.
Clay Shirky once said that TV is the modern 'opiate of the masses' in a talk "Gin, TV and cognative surplus" (vidoe: http://blip.tv/file/855937/) - it's really worth watching.