On the contrary they have little or no presnece in the consumer area they only deals with institutions. It seems to me they are insignificant in this space.
Well yeah, they only got the license to get their hands on the bailout money [1]. They must think they're going to make some serious money off this, as they had no real appetite to get into retail any other way.
This is GE capital, which they purchased for this purpose and seems to be the arm they’re using with Apple.
I realize this is a late reply. GE Capital was a loan organization. Marcus also offers checking and savings accounts, which were built in-house at Goldman Sachs. I interviewed for a job to work on the project.