This SSC article is basically a, "I'm not judging you but you're acting in bad faith if you don't accept my values as fundamental" summary.
And that's a lot of SSC. It's not "based" in science, nor is it based in "good writing." Often times its articles devolve into something that is almost self-fisking and difficult to follow.
I think though that finding ways to succeed at public arguments is an interesting discussion, and it encourages you to define "success" in ways other than "dominate and browbeat people by turning them into ideologically fetishized foils." Much of this discourse is aimed at denigrating this, but that's ultimately a quiet appeal to the status quo and the least rational, most passionate opinions. Often times denormalization of those opinions is it the best way to combat them, if they need combating.
A great example of this is repeating (in a tired voice) "No on cares but you" when someone goes off on a rant about how transexuals are "mentally ill." Repeating that this is a value judgement and not a universal axiom is a very effective tactic, because it refuses to accept the hidden premises that having such a conversation in the first place implies (i.e., that it's open for debate in the first place).