Why pornographers no longer love the web
economist.com
economist.com
It's gotten so bad that porn sites are now giving content to the tube sites with affiliate links, in hopes of mitigating losses.
When I worked at that company, I made an "iTunes Store for porn" that did very well on launch, selling full non-DRM scenes for $1.99 each [1]. We even had companies like Hustler, Vivid, and Playboy desperately wanting to get their content into it (they're great at selling DVDs but never quite got the hang of online porn). Unfortunately, I never got the marketing support or budget I needed to keep it going, and the management wanted to keep it exclusive to our brand, so it died off pretty quickly.
It's a shame, I think it could have completely revitalized a struggling industry ("The only way to control your content is to be the best provider of it"). I would love to build something like it again, but unfortunately it would be pretty difficult without the resources or industry connections I had while working there.
[1] http://techcrunch.com/2008/10/08/come-and-get-it-naughty-ame...
That had to be intentional.
On another note, what insight did your market research yield with regards to the store? I would assume that a lot of people would be turned away at the prospect of porn-related services showing up in their credit card statement, just to name one assumption.
The online porn business actually makes for an interesting study, come to think of it.
Never having the banking page open when she's around must look really suspicious.
But really, there are so many transactions on my banking statement, one with a random, innocuous name wouldn't really stand out. You'd have to be spending a lot of money over a lot of individual transactions, or even more money in a single transaction, for anything to stand out from a glance at a screen full of bank transactions.
Or you can just order stuff via a larger retailer like Amazon, which shows up on the bill generically as "Amazon" (however, Amazon sells some adult products, but doesn't seem to sell adult videos... nevertheless). Heh, before the Internet, "Amazon" would have sounded like a porn-based service provider at first blush, I bet.
It's done because it's _better_ to have it than not to have it. People would rather take their chances with "ENTERTAINMENT INSIGHTS MERCHANT TMNL 059952E"[1], or "BUSTY LATINAS XXX?"
However, if your goal is seriously to prevent your significant other, who has access to your statements to some degree or another, from catching wind of this, you can still always be left in a difficult position:
- "What is this $47.95 charge?"
And you have to explain it - somehow.
- "Oh, yeah, that's just the new clamp on the radiator hose," you stammer unconsciously, arousing suspicion to begin with from anyone with a modicum of attention span and just a dabble more emotional and social acuity than a certifiable clinical sociopath.
- From "ENTERTAINMENT INSIGHTS?"
Right.
Besides, if the counterparty gets curious, these discrete billing names are often posted in inconspicuous places on Googleable public pages: "Sign up with us today! There's no risk, cancel any time within the first 30 days, and we bill discretely. Your charges will show up under the name 'ENTERTAINMENT INSIGHTS.'" If nothing else, there will be forum posts from other curious wives and girlfriends asking, "I saw this 'ENTERTAINMENT INSIGHTS' charge on my husband's credit card statement when it came in the mail! Can anyone tell me what this is?"
No, that's just not going to work in the long run. It's just a numbers game at that point, which, to be fair, everything is, but it's a matter of degree.
Seriously, though, I don't mean to sound righteous, unearnestly over-enthusiastic, or brand myself a person of conspicuously dubious ethics. But as Shaggy said, "To be a true playa you got to know how to play."[2][3] Far it be from me to condone these actions. Academically speaking, however, _IF_ you _ARE_ going to purchase these kinds of items with the aforementioned constraints: strong passwords, nothing shared, no personal finance administration or planning coinvolvement, no paper statements. Establish yourself from the get-go as a modern prenuptial agreement-seeking Economic Man. Wear a John Galt shirt. Enthusiastically rejoice over neoliberal IMF austerity measures and World Bank currency crisis interventions hinged on axing Third World social spending. Subscribe to Reason magazine. Gush about innovative free-market solutions to commonplace problems hitherto not conceived in pecuniary terms, if only the myopic bureaucrats would just see. Insist that each party to this equitable relationship of mutual exchange handle their own financial business in the name of a vaguely plausible--if quirky--ideological veneer, because first your wife came for your bank statements [...] and when the Feds came for them, who was left to so much as let out a lonely whimper in the darkness for you? Choose a bank specifically for their unwillingness to send paper statements in the name of environmental excellence and low costs, because negative externalities can't go on unchecked forever.
[1] I just made that up. Apologies to anyone that actually bills under this name. :-)
[2] http://www.lyrics007.com/Shaggy%20Lyrics/It%20Wasnt%20Me%20L...
http://www.youtube.com/watch?v=cQ4axo9rmJY
[3] Of course, there is the somewhat persuasive view that if you're a true "playa," you aren't busy signing up for porn sites by the glow of a monitor. But that doesn't fit with the rhetorical purpose of my invocation of the lyrics.
I unwittingly close completely harmless things all the time just because I'm wired that way, even if there's nothing to be guilty about. Ingrained paranoia, I guess. I guess I was born with a quick Ctrl+W (a superpower activated when modern, tabbed browsers came onto the scene).
Why would it be a "struggling" industry if in fact porn are getting more free and easier to access? It's a thriving industry even if players are hurting.
Only thing is it costs money to make new content (unlike music, there isn't a big 'indie' porn scene), and someone has to pay for it. That's why I thought following the iTunes Store model was so great, because it's a proven business model and the one market where Apple will never, ever compete with you :)
There's so much porn and musics to listen for a lifetime.
Why should I even begin to care?
It does exist, and it's called "amateur" pornography. Interestingly enough, some companies seem to make good money getting low-quality footage from various anonymous exhibitionists and repackaging it.
This immediately reminded me of "Fluffers Make Movies" http://video.google.com/videoplay?docid=3218753399273878236 (SFW video, NSFW dialog (but reasonably mild)).
I've seen websites set up, just for the purpose of earning money of affiliates.
1. Craigslist is NOT a pornographer, so talking about the voluntary (and not for lack of users) removal of their adult section doesn't make sense.
2. I think we all understand that at any time some websites will be shrinking, if we're going to talk about pornographers as a whole let's see some statistics about pornographers as a whole.
3. I would be very interested to know which sites are growing and which are shrinking. My guess is that themed sites are loving all the piracy, because some percentage of customers will want to see more of the same. Random porn scrapyards are probably getting it the worst, because that's exactly what's being offered for free.
-wfg
These are tough times for peddlers of e-sex. Craigslist, a huge online marketplace, closed the “adult services” area of its website last week, under pressure from the attorney-general of Connecticut, a crusader against prostitution. That will mildly inconvenience internet pimps, but they will soon move to new websites. Pornographers are in bigger trouble, thanks to technology
The writer shouldn't have spent 87 out of 312 words talking about an only tangentially related topic (do we really think that Pornographers No Longer Love The Web because craigslist stopped letting local prostitutes post ads?)
99c-per-video paid for with some generic account (paypal or google checkout -like) would make everyone's lives much easier. No strange charges for your bank to see, no remembering-to-cancel hassle, and cheap enough that you don't worry too much about the price. (And, nobody will pay the $30 for a one-month subscription, rip all 10 years of archives from your site, and post it to Usenet. If you want all 8000 back episodes, you pay $8000.)
They're still doing a lot better than Hollywood, though; at least there is no DRM.
How would a generic account be any better than a credit card? How about a pre-paid credit card? Unless the account is usable for purchases other than porn, it will look just as odd on a credit card statement / bank transfer etc. Paypal is a mess as it is, and even still Checkout is doing a poor job of competing with it.
I also suspect 99c videos wouldn't be competitive with current products. If we're talking impulse purchases here, such that free porn clip sites aren't doing it, I think there's something else going on. Porn vendors have to walk a tightrope: show enough of what's available to encourage the purchase, but not so much that the customer gets satisfaction too early. I think the way they prod the customer over the line is by promising a lot in return for the commitment. And of course, they're betting that the commitment lasts longer than is in the customer's best interests.
You sound like someone who has never used BitTorrent effectively!
Right-click and save-as is the easiest way to get it. FLV extractors get the rest, and if anything is even slightly harder it's not like there aren't hundreds of thousands of other sites.
There's an interesting and testable hypothesis hiding behind that offhand remark: is there a legal market for information about who buys porn? Are people who buy porn differently creditworthy than people who don't? For example, maybe they have more money (more creditworthy), or poorer impulse control (less creditworthy), or less intelligence (makes it harder for them to pay but also harder to declare bankruptcy, dispute collections, etc.). Maybe there are other customers who would be interested in this data as well: health insurers, or auto insurers, or private investigators, or political or religious opponents. Or, obviously, competing porn merchants, who would love to have a list of leads who are already known to be willing to spend money on porn.
I have this vague memory of an article about how it turned out that people who bought "responsible" products like, I forget, in-wall house insulation or vinyl siding, were much more likely to pay their debts than people who spent money in strip clubs --- even when they were matched for income, age, and gender. Unfortunately my vague memory is not enough to retrieve this from a search engine.
http://entertainment.timesonline.co.uk/tol/arts_and_entertai...
Perhaps societal changes are decreasing the stigmatization associated with on-camera participation in the porn industry, and the result is increased availability of actresses? Supply up, price down? Is Reddit's Gonewild the equivalent of the Levitt/Dubner "premarital sex as a substitute good" argument? What about Girls Gone Wild? Aren't the "actresses" trading their time for free publicity?
Hasn't the porn industry relied for years on the illicit nature of its product as a means of avoiding consumer price comparison and the free exchange of information? Are online porn reviews preventing second-rate products from being profitable? I recall reading that, as an experiment, one city made on-site ticket scalping legal as long as it happened in some particular place (a roped-off area in a park across from the stadium or something similar), and the free flow of information led to lower prices. As porn actresses achieve mainstream fame (Sasha Grey, etc.), is it becoming more socially acceptable for men to talk to each other about porn and give recommendations? As with car prices, are better educated consumers becoming more powerful relative to the producers?
Fundamentally, if there were no social repercussions from participation in the porn industry, wouldn't more women choose to "go on cam" between classes or after the kids go to bed as a means of income? What if a short-lived "career" as a porn actress or stripper no longer carried a lifelong stigma? I believe we are seeing the economic impact on the porn industry as these societal barriers to industry participation begin to decrease.
Yes, the OP's linked article is about piracy, but this problem seems like the tip of the iceberg for an industry which is likely experiencing more fundamental structural change.
[Note that I've entirely ignored male participation in the porn industry as I've read that the availability of men is not a rate-limiting factor for straight porn. And, I've ignored gay porn entirely.]
On blogs and t-shirts and billboards. And in the movies themselves: Tattooed onto the butt of every pornstar. Worked elegantly into the already finely wrought dialogue. Exclaimed with uncontainable despair on the brink of orgasm:
"Home Uploading is Killing Porn! And it's Illegal!"
(In less colorful times: http://en.wikipedia.org/wiki/Home_Taping_Is_Killing_Music )
Wicked funny last line by the way, not so much for the silly pun as for the jaded supercilious tone of the delivery.
2) The online porn industry is cannibalizing itself. Those tube sites must cost a lot of money (in bandwidth costs) to run. Other online porn companies are buying ads on those sites and some content companies are paying to have their content featured. Why? Seriously? Why would advertisers pay for something they know will continue to degrade the industry as a whole? I understand that organizing something like this would be tough, but if all of the people stopped buying ads on the tube sites, they would be gone in a month.
3) Advertising income is down all over the web and no one (porn or not) is breaking new ground. We're looking at the same ads at the same times in the same places. Traditionally, advertising has evolved and changed so that people don't become desensitized to it. I don't think that we're being creative enough with the way we create and place our advertising online. Naked or not, refining the way that we present and consume ads will be an important evolution of the web.
2. Advertising via this method brings in customers. There are things being done this way. Don't assume all free content is "free."
3. See 1. By building in new features, and giving existing customers better, quality choices, and new ways to access that content, is helping. You'd be surprised at the numerous things that are done to bring in the customers. All legit, all above board, and all surprisingly effective.
It's what I love about this industry.
Consider the price for a 2 hour video. It used to be the typical price can be $20 - $40, even more for higher-end material and this was a quite a several years ago. That's kind of steep.
People would rent videos, though, sometimes half a dozen at a time. They didn't watch all 12 hours; they just fast-forwarded to the parts they wanted to see.
So, it seems the price people are willing to pay is much, much lower and the industry will have to adapt to it, I guess.
Making sure everyone buys and does not pirate? Simple, offer some sort of hardware enhancing interactivity. Without it it's not fun anymore. There you go - torrents, tube sites, anything is down the toilet. Maybe there will be a new problem, people who clone the equipments and sell them cheaper, but that's already a different story.
So no, I won't be paying for porn.
But the solution is the same though, the industry will indubitably compress, it's currently way oversized for what it is, there is such a plethora of porn produced with very little difference in quality, it's a commodity product that deserves commodity pricing.
The ones who'll survive this contraction are the ones focusing on niche or high quality works that premium users will pay for. The low quality porn market will probably just be completely swallowed up by amateurs... in other words, power in that market will shift from content creators to aggregators.