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About a paragraph and a half of that, I'm hoping to avoid by using Heroku.

But I can see marketing/SEO on the horizon, and I could definitely use some other hands on deck so that I can do new development in addition to improving what's already built.

A question: would tighter control on your own growth (if feasible) have made it easier? or did you need the growth to find out what to do next?

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I think the one thing that was harder to deal with since we store photos was, as we grew, the problems of file storage increased very quickly, so even with slow, steady growth these issues would eventually crop up. As the site has grown though its actually started to work better since many of the features are based on user interactions (promotions, comments, etc). So as I saw how users were using the site I started to see lots of potential for new features and new ways to display data.

Cheers

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