Since they are being selective on the users they accept based on being tracked, they are now on track for another EU fine.
Regardless of whether this is for the "greater good", this is deeply unsettling territory.
I guess I'd agree that if someone wrote a 5 page paper describing all the ways that Facebook harvests their data and what might be done with it afterwards then they should be allowed to do what they want? But I suspect most people would be like "uhhh, I think they, um, know what pages I liked? And maybe they use that for ads?"
"Clear consent", in my mind, would be something along the lines of "we use tracking cookies and tracking on widgets third-party websites embed, as well as the data you provide to us in terms of posts, comments, photos and other content to personalize the ads you see". If you accept those terms, well, then you certainly can't be surprised when Facebook — or whoever — does precisely that.
Based on my interpretation, the GDPR simply precludes that possibility.
The official goal of Facebook is not "buying your data" but "providing a social network". Thus, targeted ads are not strictly necessary for providing that service.
There's a ton of stuff you can't do, even with clear consent, because otherwise people who lack the means to understand the compromises or afford the safer choices will suffer.
But, hey. Why should I care, if I'm not getting charged those rates, right?
We’re getting pretty off-topic though, so if you’d like to talk more, go ahead and shoot me an email (r at ovao dot la).
Should ad companies be able to model someone's mental illness and show them ads for gambling sites, or whatever, when their brain is acutely more susceptible to them?
This is nothing more than a digital drug law: “You can’t choose what services you consume because we are determined to protect you from yourself, like it or not.”
I'm a big proponent of user control, and a similarly big proponent of businesses taking much greater responsibility for the data they collect (my data was part of the Equifax breach, so I certainly get it). I am, however, leery about laws that essentially bind a business's hands in terms of how they can and cannot monetize on users, even when as there's A) clarity and B) honest, plain and upfront disclosure about how they do that.
If a business tells me to agree to onerous terms to which I could never agree or to go pound sand, I'll gladly go pound sand. As a consumer, I lose no power there whatsoever.
I've told Facebook to pound sand for roughly their entire existence - never had an account even though I had the chance right after they expand beyond Harvard - and am considering whether life circumstances will increasingly force me (in practical rather than literal terms) to sign up.
A company in that semi-mandatory position deserves lots of binding rules to protect the rights of unwilling users, just as is true for electric companies since you rarely have much choice there.
Plus, I don't think Facebook's massive wall of several huge interlinked policies with soft-pedaled descriptions of what they do meets either of your A and B criteria, especially not when it's modally interrupting the user.
What? Yes it has.
"I am, however, leery about laws that essentially bind a business's hands in terms of how they can and cannot monetize on users, even when as there's A) clarity and B) honest, plain and upfront disclosure about how they do that."
I'm not, mainly because business has been shown that they absolutely cannot be trusted with that. They have abused the privilege, and so they had their toy taken away. If you want to be upset at someone for that, blame the businesses for not reigning in themselves, not the governments for doing what their populaces wanted.
Not to mention, A and B almost never, ever exist.
"If a business tells me to agree to onerous terms to which I could never agree or to go pound sand, I'll gladly go pound sand. As a consumer, I lose no power there whatsoever."
You've lost all power in that relationship, because you have no power to bargain. You have no power to negotiate. And while you'll gladly go pound sand, not everyone is in a position to do so.
Turn it around; why should Facebook be allowed to have "take it or leave it" terms? Why should we as a society allow that? And don't just say, "It's their business;" I don't find that to be a compelling reason. Why should users not have the control over their data that the GDPR brings?
I take issue with this specific stipulation that — even with clear and upfront user consent — a business simply cannot operate in ways that are A) not opposed to the safety or health of their users and B) potentially necessary to succeed in the markets in which they participate.
If you believe the only way they should be able to do that is to become a digital hermit, then you don't really believe that.
"When you say “no thanks”, that’s a user exercising control over their data, and is an action which necessarily involves no governmental body."
What about Facebook's shadow profiles?
"a business simply cannot operate in ways that are A) not opposed to the safety or health of their users"
There is nothing about the GDPR that opposes this. Not a one.
"B) potentially necessary to succeed in the markets in which they participate."
This most assuredly is not part of the GDPR. If the only reason your business has a chance of succeeding is by ignoring user privacy and ignoring the safety of user data, your business does not deserve to succeed.
I've been cordial to this point, but if cordiality isn't there on both sides, there's no point.
No we will not tell you what you did. You already know what you did.
Our automated systems found your policy violation and acted appropriately. They are beyond your comprehension or refutation.
You may not talk to a person regarding your dismissal. It is against policy to discuss active or closed issues.
You have no recourse other than social media or tech websites, and beg. And we still will likely not care.
--Care of US tech companies.
....So, you want to live with rules for companies that allow this kind of egregious and arbitrary actions? I sure as hell don't. Want to see what this stuff devolves to? Look no further than Comcast and ilk.
Where by "your" we mean "one's", i.e. effectively "our".
"Your" in that context was from the company to the user they wronged.
Car = Service
Seat belt = Tracking protection
Or do you foresee this being like drug prices, where the US subsidizes drug development for the world?
Is that typical, for the EU to get that involved in business decisions?
But yes, the EU does get involved in plenty of business decisions, just like governments everywhere. Usually when an industry is misbehaving and violating what is established (e.g. by the ECHR) as the rights of individuals.
Obviously. But that's not what I meant.
They did not say "tracking is illegal", they said "it's illegal if not necessary".
Are they then say: "It's not necessary because if you completely restructured your business you wouldn't need to track."
That's the part I meant - do they really go to that level of detail?
I think the key point is being clear about the trade. I think FORCING all websites to only be paid for by cash is bad; you should be able to trade your own data for access to a service.
Because "In the EU, personal information cannot be conceived as a mere economic asset: according to the case law of the European Court of Human Rights, the processing of personal data requires protection to ensure a person's enjoyment of the right to respect for private life and freedom of expression and association".
https://edps.europa.eu/sites/edp/files/publication/16-09-23_...
At the end of the day this will need to be decided in courts.
I have no qualms with a competitor starting up to serve those denied by Facebook, but let's not muddy the water by equivocating a monopoly as a result of anti-competitive practices with one that forms simply because nobody wants to use anything else.
I don't think most of the people who find Facebook convenient for coordinating groups actually choose the tracking knowingly and willingly (at best begrudgingly), nor do they choose to exclude the people who object more proactively to those things even when that's the effect.
Society's legislative and regulatory choices have a valid role to fix negative externalities of what economic actors would otherwise naturally do. Natural monopolies/oligopolies like electric companies, highway operators, and Facebook are all worth regulating for roughly the same reasons - even according to Orthodox free-market undergraduate microeconomics 101.
I'm speaking more about "ought" than "is" here. I don't see any reason why Facebook should have to choose between serving everybody, regardless of the regulatory burden that it places on them, and taking a hike from the global market entirely. I'm not saying that they won't be forced to do so anyway.
> ...I don't think most of the people who find Facebook convenient for coordinating groups actually choose the tracking knowingly and willingly (at best begrudgingly)...
And yet, they've probably chosen it all the same. In the hypothetical scenario where somebody has a metaphorical (or literal) gun to somebody's head, forcing them to use Facebook, I don't see how Facebook themselves can be blamed for this, and simply chalking this sort of thing up as a "negative externality" and saddling Facebook with the burden seems to be weaselly way of making Facebook to the will of somebody who just can't bear to give it up.
You can't always get what you want. Some of us would do well to internalize this a bit.
It is a lot easier to find people like me who never had FB accounts and who can testify that not having one has not impacted my life.
E.g. allow them to either sign up to the tracking or pay 100$/month for access
Tracking would not be mandatory to access the service, as the alternative way (to pay for the service) is available
The same can be said about google's search service. The search still works, but adsense and adwords won't work without your private info. And google can claim it doesn't sell search, they sell ads.
We can agree on intent and disagree on practice. I disagree with the GDPR in practice, but agree with its intent. I think there are many other ways to tackle these problems, and this is probably the worst one (especially to start with assuming this is the first really enforced one).
I don’t think it’s ironic that you like this law, I think it’s understandable that you would if you have privacy concerns and, given T. May’s choices over the years, you were unlikely to get it without membership to the EU.
None of the tracking they do is essential to the service they ostensibly provide to their users, namely as a microblogging/discussion/sharing platform.
I bet that nobody would! Ranking is what makes these products work...and it requires data to do the ranking.
Sure, rank search results based on how many users a given group has, and put the most popular ones at the top. That doesn't require violating anyone's privacy.
The reason ranking is used left and right these days is because it makes products dramatically better.