I'm really surprised that it took 800 people and $200m to build.
I'm even more amazed that someone's willing to part with $1.2B for what is effectively a digital BBB clone with less reliable reviews...
Particularly in what seems like a bad time to be buying anything consumer facing with a major European presence W/ GDPR around the corner. It looks like they paid a premium though.
I wonder if their monetization strategy will follow the same path, squeeze companies for cash (likely to remove reviews)?