I live in the neighbourhood, very close to where the "campus" is being built. I understand that Google has a lot of symbolic value in the protests, but I don't think that it actually will have such an impact. Paul-linke-ufer is already full of startups and relatively affluent american hipsters flood the caffes in the hood. That is also ok, I guess, (like UFO361 says hahaha), people in the end can live wherever they want. But what is not ok is the cartel-like tactics that Berliner landlords use to rise rents. In Germany people tend to not own flats, but this means many buildings are owned by big companies with lots of pressure power when they want to do mass rent increases. They do really shady things like playing with the WBS (social housing) rules against the renters, like with these renters in Maybachufer: https://www.neues-deutschland.de/artikel/1086567.falsches-sp... The rents went up 17% last year in and this rate is increasing every year. This is really worrying and I hope the city becomes serious about it.