The nutrition space is filled with this shit too. I've had so many friends go "Gluten Free" with nothing at all to show for it, besides vague claims of feeling better.
There's a 65 year old guy that just finished his 30,000th big mac [1] and meanwhile people are trying to tell me that the piece of toast I had for breakfast is causing systemic inflammation and killing me.
SMH.
[1] http://www.nydailynews.com/news/national/wisconsin-man-eats-...