Is there a name for this cycle?

1. Useful $THING gets mentioned in the news (mindfulness, AI, cryptocurrency, ...)

2. $THING gets hyped into orbit ($THING consultants, $THING apps, $THING books, $THING as a way of life, ...)

3. We start seeing articles like "$THING has been over-hyped" or "$THING results not replicated".

4. $THING drops out of the limelight, sometimes into a worse position than it started in because of the 'negative' press.

5. A new $THING emerges ...

Edited: not trying to be snarky here (see below for the actual term I was looking for). It's just that this is a pattern I've seen repeated so many times, in tech. and elsewhere.