This is smart strategic positioning for Google because it feels like technology is creating dystopias.

Facebook depresses and alienates people, spreads disinformation and amplifies hate. Uber and Tesla self-driving cars kill drivers and pedestrians. Personal data gets stolen by criminals and hostile nations every day.

We're not going to unplug, and few people will roll their own alternatives.

So Google positions themselves as the safe, secure, trusted and healthy island in a sea of chaos, danger and distress.