And everyone wins in this scenario, don't they? The content owner collects revenue, and the general public gets to view the video they were (probably) searching for.
And free publicity. Must be nice to have your cake and then get to eat it, too.
It's worthwhile in this situation to note that they baked the cake too.
content owner != creator
Fine, paid for the cake to be baked, or bought it from whoever baked it, or financed the baking in return for some percent interest in the resulting cake's profits, if we must be technical. But this type of objection really, seriously doesn't add to the discussion.
and what if you added just a little bit of your own creativeness into the video/sound clip? shouldn't you be paid also? will machine be also determining how many percent of the revenue you should be getting?
Now that is Pandora box of creativity. It sounds nice if algorithm finds you improved the artwork - you're getting paid your share. In case if it finds that you ruined it ...
There's always a dark side to every argument which is why we see so many companies simply deciding to abandon everything as the easiest solution.
Depends. If you were really creative with it then it would be fair use and the original content owners technically shouldn't get anything.
If I buy a can of tomato soup and pour it in the ocean, do I not own the sea?