[1] https://trends.google.com/trends/explore?date=today%205-y&q=...
[1] https://trends.google.com/trends/explore?date=today%205-y&q=...
I think maybe, we have just woken up to what is going on.
People weren't looking for something to blame his winning on. That's a loaded statement. They were looking for reasons that he won. That's a reasonable thing to do. We've never had a President like him. Our polling methods in the 2016 election didn't predict him winning. Obviously people missed something that was a factor in this election and fake news is one of the things they looked into.
Had Trump not butchered the term I doubt we would still be talking about it much in the public forum.
The Google trends map in the comment I replied to shows the original peak in Novermber of 2016 which I think started when Buzzfeed ran an article about fake news stories having more engagement on Facebook than true news stories leading up to the election. [1]
There's another peak in early December that is probably from Hillary mentioning it in a speech. [2]
There's a third peak in January which is probably from when Trump wouldn't let Jim Acosta ask a question and called him and CNN fake news. [3]
After that, it was officially added into Trumpian vernacular. Had he not started using the term incorrectly on a regular basis, we would not have seen the continued popularity of the word that the graph shows after December 2016. There would have been some peaks due to various academic studies about actual fake news coming out and being reported on but most of the popularity and staying power comes from Trump.
[1] https://www.buzzfeed.com/craigsilverman/viral-fake-election-...
[2] https://www.washingtonpost.com/news/the-fix/wp/2018/01/03/ho...
[3] http://insider.foxnews.com/2017/01/11/donald-trump-press-con...