There are plenty of places in my town that don't have online ordering or booking...this would (potentially) help with that...but really, I'd rather there be more tech be built around enabling theses companies to "be online" such as an online ordering or booking system. When I find a hair cut place, why can't I just book an appointment right from the Google Maps search? I'd rather have that type of convenience instead. Ironically they may add that at some point, and Duplex just calls on my behalf without me even knowing.