I have no evidence to support it, but this article feels like bought and paid for PR.
Pretty amazing how little such a big brand is actually worth.
But in general, definitely look closely at the forbes.com/sites articles.
I know directly of at least one recent instance where a local news company was not allowed to interview a professional directly related to a story it was airing...because one of their big advertisers wouldn't allow anyone in that field to be interviewed unless it was an affiliate of theirs.
I'm being purposely vague there, but even the reporter was really upset about it.