The noun-ifying of verbs and verb-ifying of nouns has been a trend in language evolution for hundreds (and possibly thousands) of years. For example, the etymology for "drink" is a verb of "to drink"[1]. A few hundred years later, it was noun-ified. (We can now say "I need a drink" -- without the language police snickering.) We just don't notice it and/or it doesn't bother us because it acquired its extra "noun" meaning before we were born.
By some quirk of human nature, we are extremely annoyed if words acquire these new extra meanings after we are born. This means the cycle repeats itself... the people living in 2018 are irritated by it but the people living in year 2130 won't care. (To the world: Please stop changing the language and keep all meanings+spellings+pronunciations static while I'm still alive!)